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Our clients consider the Best Practices Manual that Unique
Selling Systems prepares for them a "bible" for sales training and financial success. While
content of each manual is customer-specific, a typical format includes the following elements:
- a mission statement and introduction to the company
- company overview and historical data
- the psychology of effective telephone conversations
- successful telephone appointment-making practices
- behavioral styles: understanding the differences between people
- understanding why people buy your product
- the sales strategy for your company
- components of a best practices sales call
- best practice sales interviews
- effective use of the custom-designed sales presentation
- customer information packages
- follow-up procedures
- performance evaluations and measures
- customer satisfaction survey format
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