Worcester Publishing Company Publishers of Worcester Magazine and Worcester Business Journal The Challenge To continue to keep the sales force abreast of the selling system which Unique Selling Systems first introduced to the company in 1988. The Outcome Through a series of weekly seminars, Unique Selling Systems focused the sales force on understanding how to sell to people of divergent personality styles, how to think and plan strategically, and how to use custom designed Marketing Interview Evaluation to identify and solve client problems. The Continuation Senior management continues to consult with Unique Selling Systems periodically for advice on its sales management and sales training. Another Unique Selling Systems Success Story "The Marketing Interview Evaluation [developed by Harrison Greene] continues to be the backbone of the selling systems at this rapidly growing publishing company. " - Peter Stanton, Publisher
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